We help businesses grow and young people glow.

Kickstart Apply Direct is established to help businesses obtain funding for new roles, find talented young people and help them achieve their potential. For a refundable fee (if you don’t secure funding we refund 100%) and minimal investment of your time, we create your application so you can apply directly to the DWP and secure Kickstart funding. 

What is the Kickstart Scheme?

Kickstart is a government-funded scheme to support businesses in providing new job placements for young people who are most at risk of long term unemployment. The scheme allows you to create and fill new roles without any financial commitment, and help disadvantaged young people in your community at the same time.

Eligible businesses can obtain full funding for a young person aged 16 to 24 years old who is currently receiving Universal Credit, as well as £1,500 towards setup and training costs.

The funding covers the cost of a 6-month placement of 25 hours a week at the National Minimum Wage, as well as an employer’s National Insurance contributions and enrolment contributions.

What does grant funding cover?

A one-off £1,500 payment per job placement should be used for setup costs and to support the young person develop their employability skills.

100% of the National Minimum Wage (or the National Living Wage depending on the age of the participant) for 25 hours per week for a total of 6 months.

Associated employer National Insurance contributions.

Employer minimum automatic enrolment contributions.

Ways the Kickstart Scheme could work for you.

With the Kickstart Scheme you can:

  • Rejuvenate your business with new talent at no cost.
  • Pivot the business by researching, developing and starting up new services.
  • Do your bit by growing the next generation.
  • Help the economy and diversify the workplace with new ideas, skills, effort and drive.

Why choose Kickstart Apply Direct?

Quick and Secure


BOOM Learning

We know how to reduce the time and cost involved in direct applications and every aspect of the recruiting and new candidate management process.

A deep knowledge of DWP processes and contacts and completed 100s of Kickstart funding applications with a have combined 50+ years of HR consultancy experience.  

Our bespoke training and development programme provides advice and support on employability, performance and career longevity.

Specialised Training

Employability Support

Mentoring and Support

As experienced ‘people professionals’ who specialise in early years Training and Development, we have a passion for getting more young people into long term employment and helping them achieve their potential.

Beyond the Kickstart programme, we will work with you to retain the candidates, finding young people new opportunities that generate meaningful careers.

We check in with you and the candidates every month, and are available for both professional and personal advice at any time.

How we help our young people& their future

From universal credit to a credit worthy career

We believe that securing grants and finding your candidates is just the beginning.

Supporting you and young people selected every step of the way. This is how we ensure that everyone harnesses the full benefits of the Kickstart Scheme. 

We provide every new starter with role-specific training and development to ensure they fulfil their potential, and enhance their future employability while you grow your business.

Our Services

Let us be your guide

Advice and support

Kickstart is an exciting opportunity for change. Since the scheme began in 2020, our staff has successfully supported businesses in recruiting and developing over 700 placements. With over 50 years of HR consultancy, deep knowledge of DWP processes and contacts, we know how to reduce the time and cost involved in direct applications and every aspect of the recruiting and new candidate management process.

For businesses looking to participate in Kickstart, we can eliminate the headaches that come with complex administration and areas such as employability support. 

This trusted and proven support means your team can focus on what they do best.

Our team will explain the qualifying criteria for your organisation and for your specific roles and ensure you meet the necessary DWP requirements upfront.

We can also advise on the creation of new roles which fall within the scope of the scheme. By identifying suitable roles and helping you to fill them, we give your organisation the best chance of success during and after the application process and throughout your Kickstart experience.

Kickstart Apply Direct provides end-to-end management of your application. If you are successful in your application, we will liaise with the DWP and ensure grant funds are paid directly to you.

Kickstart means there are no costs to you

Your fees are deducted from the £1,500 Kickstart grant.


Administration, Recruitment, HR and Learning Support are there for every step of the way. 

Refundable Deposit



DWP required Employability Skills Learning for your Kickstarters.

*per company +VAT

  • Fun and Informative Monthly Employability Workshops.
  • Monthly Knowhow Learning Progress Mapping.
  • Reflections Assessments.
  • Career Planning & Support Tools.
  • Core Topics Include - attending work, time keeping, teamwork, workplace communication, travelling to work, CV preparation, Job seeking and interview skills.
  • Mentoring, Coaching and Advice for you and your new hires.

A one of payment that is paid when you apply direct. 100% guaranteed and refundable if not approved by DWP and contributes to the Training and Support Fee.


You will receive a stress free grant application process in which we help you complete and submit your application with the quickest possible turnaround at each stage.

You will also receive a friction free experience with the DWP where we have worked in partnership with them for 2 years. Not only that but you will get help with job descriptions, attracting, selecting and onboarding your Kickstart candidates.

Kickstart Care Package


*per filled kickstart job +VAT

This is paid when you receive the £1.5K Kickstart grant which is ensuring you are left with over £840 remaining from the grant received.

Our Apply Direct Fees are to be paid once your application has been submitted. These fees are 100% refundable if you’re not approved by the DWP. *Please contact us for further information.

Get in touch now

The who, what and how...

Your frequently asked questions

Who can apply for the Kickstart Scheme?

The Kickstart Scheme job placements are funded using a grant agreement. There are rules around who grants can be paid to any organisation, regardless of size, can apply for funding. New guidance advises that the scheme is currently only open to Limited companies or registered Charities who have submitted at least one set of accounts.

Checks are required to confirm that your organisation is established, reputable and financially solvent.

You are more likely to be approved if you have:

  • Have an established trading history
  • Regularly and recently submitted accounts
  • A credit score in a low risk category
  • A low probability of imminent business failure
  • Enough liquid assets to pay your debts
  • No recent county court judgments (CCJs)

These factors are taken into consideration when assessing your Kickstart Scheme application, however failing on one or more of these does not necessarily mean your application will not be approved.

What does the grant cover?

Ongoing grant payments will cover:

  • 100% of the National Minimum Wage (or the National Living Wage depending on the age of the participant) for 25 hours per week for a total of 6 months
  • Associated employer National Insurance contributions
  • Employer minimum automatic enrolment contributions
  • A one-off £1,500 payment per job placement should be used for setup costs and to support the young person develop their employability skills.

What conditions are there for job placements?

There is no minimum threshold for the number of placements you create. The job placements created with Kickstart Scheme funding must however be new jobs. They must not:

  • Replace existing or planned vacancies
  • Cause existing employees or contractors to lose or reduce their employment

You can currently create job placements that begin up to the end of December 2021. Once a job placement is created, it can be taken up by a second person once the first successful applicant has completed their 6-month term.

How do I apply?

To begin the process, complete the form on this page and a member of our team will contact you at the earliest opportunity. They will then explain the 1-step process which requires the following information about your organisation:

  • The Companies House reference number or Charity Commission number
  • The organisation address and contact details
  • Details of the job placements and their location. Initially just the job title
  • Supporting information to show that the job placements are new jobs and meet the Kickstart Scheme criteria
  • Information about the support the organisation can give to develop employability skills of young people

Your application will be reviewed to check it meets the requirements of the Kickstart Scheme. It will then go to a panel for consideration. This is not a competitive process, but Kickstart will only provide funding when the job placements meet the criteria. The DWP aims to respond to applications within one month.

What areas can Kickstart Apply Direct help with?

We understand that employers are busy and not able to navigate every aspect of the Kickstart process. That is why we will help you with every aspect from applications, writing job descriptions, recruitment, advertising, interviewing and successful onboarding

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[email protected] | +44 20 3925 3650 | 20-22 Wenlock Street, London, N1 7GU